"In Country Value” (ICV) refers to a concept primarily used in the oil and gas industry, though it can apply to other sectors as well. The big idea is to maximize the value retained in the country where a business operates.

Companies that participate in a coalition loyalty and capacity exchange program, like Getslocal, can significantly contribute to their "In Country Value" by supporting local businesses. This helps with creating jobs, fostering economic diversification, enhancing technological capabilities, and promoting sustainable and socially responsible practices.

A sustainable economy today, lays the foundation for innovation by the people of tomorrow.